VRV Sriprasad of DICV moves on

VRV Sriprasad, Vice President- Marketing, Sales and After-sales, Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the 100pc wholly-owned subsidiary of Daimler AG, is leaving the company with effect May1, 2014.

According to a company statement, R Ramesh who was hitherto AVP – Aftersales will take-over as Head –Aftersales & Exports and V Sreeram, who was hitherto AVP – Sales will take-over as Head – Domestic Sales, Product Management & Network. Both functions will report to the Managing Director and CEO of DICV.

Sriprasad, who has been associated with DICV since 2008, held the responsibility of setting up a strong base for marketing, sales and after-sales functions at DICV. He was an important member of the team that was instrumental in deriving key strategies for DICV, through the critical project phase. He was also closely involved with the development of product strategies and the setting-up of a robust state-of-the-art dealership network. Under his guidance, DICV now has a highly oriented frontline team handling the critical areas of sales, after-sales and network.

Marc Llistosella, Managing Director and CEO, DICV, said, “Mr.Sriprasad has played a very important role in the creation of the high-performance brand ‘BharatBenz’ and setting up a strong marketing, sales and aftersales team for DICV. His immense knowledge and experience has helped DICV to establish itself as a comprehensive player in the commercial vehicle industry, today. Despite the challenging market scenario and other roadblocks, Sriprasad has been successful in implementing a strong foundation for us to leverage on. The results of BharatBenz performance speak strongly in this regard.On behalf of DICV, I would like to wish him all success in his new endeavours. While bidding adieu to Mr. Sriprasad, I also take the opportunity to express my happiness that the talent to take on the challenges for the future is within our organisation.”

Sriprasad said, “I would like to thank the Board of Daimler Trucks for the confidence and trust bestowed on me. It has indeed been a great experience working with a dynamic team of professionals who have tirelessly worked with me to achieve the goals of the company. I would like to thank Mr. Llistosella and other colleagues of the DICV management team for their strong support and co-operation throughout my tenure. Having become fully operational and with the completion of the launch of the entire BharatBenz range, I see it as an opportunity for the well-established team to take over. I am sure the company will reach greater heights and become a strong player in the commercial vehicle sector in the country. I now move on hoping to pursue new challenges in future.”

Source: Daimler India Commercial Vehicles Pvt. Ltd. (DICV)